PLNOG 6: Henk Bruijns - Enabling Cloud Providers with Converged Infrastructure

HP Confidential
© Copyright 2010 Hewlett-Packard Development Company, L.P.1
Henk Bruijns, EMEA SP Solution Consultant
HP Networking at PLNOG Conference
Warszawa, March 2011
Enabling Cloud Providers with Converged Infrastructure

Disclaimer
HP makes no warranties regarding the accuracy of this
information. HP does not warrant or represent that it will
introduce any product to which the information relates. It is
presented for evaluation by the recipient and to assist HP on
defining product direction.
defining product direction.
The information contained herein is subject to change
without notice.

AGENDA
Converged Infrastructure Vision
Changing the Rules of Networking
Next Generation DC Networking
Large Layer 2 Solutions
IRF = Intelligent Resilient Framework
Cloud Opportunity for Service Providers
Hybrid Delivery: Traditional, Private & Public Cloud

THE DATA CENTER OF THE FUTURE WILL BE
BUILT ON A CONVERGED INFRASTRUCTURE
ServersStorage
HP
Converged
Infrastructure
HP
Converged
Infrastructure
Management software
NetworkPower & cooling

EVOLUTION TO VIRTUALIZATION
Application Silos Application Stacks
Configured one App at a Time
Design-to-Order
Infrastructure
Configure-to-Order
Infrastructure
Dedicated Infrastructure –
Designed, Procured, & Built
Separately for each
Application
Virtual
Resource
Virtual
Resource
Virtual
Resource
Virtual
Resource
Shared Infrastructure

MOVE TO CONVERGED INFRASTRUCTURE
Application Stacks
Configured one App at a Time
Allocate-to-Order
Infrastructure
Configure-to-Order
Infrastructure
Application Stacks
Virtual
Resource
Virtual
Resource
Virtual
Resource
Virtual
Resource
Shared Infrastructure
Pools of Pre-Configured
Standard Resources

AGENDA

HP IS CHANGING THE RULES OF NETWORKING
Extending the benefits of Converged Infrastructure with a focused agenda
Drive simpler networking infrastructure
to deliver unified and secure end-to-end network
and service fabric
Deliver flexible, application-centric
Deliver flexible, application-centric
environment
to seamlessly provide access to business services
to end users anywhere
Bring open solutions and lower
total-cost-of-ownership
to enhance innovation, reduce risk and
eliminate vendor lock-in
Innovation
and Vision

NETWORKING HAS BECOME A BUYERS MARKET
SINCE HP ACQUIRED 3COM IN 2010
2001-2008 Cisco is King of the Hill 2009-> From Friends to Foes,
From Partners to Competitors
Oracle
Foe
Cisco
?
Mostly
Foe
2009 LAN Market share
Cisco 51%
HP+3Com 36%
Juniper 2%
Rest of Market 11%

Data Center
Core
Aggregation Campus Core Enterprise Core
Virtual Connect Edge End of Row Data Center Core
Core Routing
HP NOW HAS LEADERSHIP FROM EDGE TO
THE DATA CENTER CORE
Edge
Security
Management Intelligent Management Center
Ops Automation & OrchestrationNetwork Node Manager
Operations Center
Edge Firewall Data Center Threat Management Intrusion Prevention
SMB Wireless Campus Edge Routing Enterprise

COMPREHENSIVE END-TO-END PORTFOLIO
Intelligent Management Center
A66/88 Core
Routers
MSR
Branch
Router
WLAN
Controllers
802.11n APA12500
Data Center
A9500
Core Switch
A7500 Multi-
Service Switch
A5500
GE Series
A3100/
A3600
FE Series
A5820X/
A5800
Flex
Chassis
Data Center to the Edge Networking
WLANRoutingData Center Campus Core Aggregation Access/Edge
Tipping Point
IPS
Demo on HP
stand
VCX
Connect
ISC3000
VM8000
IP
Phones
VCX
Enterprise
IP Communications IP Video Surveillance
Unified Communications IP Security
Comware
U200 –
S/M/A
SecPath
F1000-
S/A/E
SecBlade
Modules
SecCenter
Defense in Depth Security
VPN Firewall Embedded Security Unified Threat Management Security OperationsIntrusion Prevention
Tipping
Point

CHANGING THE RULES WITH INNOVATION
Advanced architectures
• Richer feature set
• 40-50% more energy efficient
• Future-proofed for 40GB and 100GG
• x86-based application integration
Higher performance
• 2X faster
• Greater scalability than competing solutions
• Common OS across product families
Reduced complexity
• Common OS across product families
• Single pane-of-glass management
• Unified wired/wireless
• Embedded security
Highly secure
• Integrated by design
• 2.3x more attacks blocked than competitors
• Community-enhanced protection
• Aligned with HP Secure Advantage
Open and interoperable
• Standard and interoperable solutions
• Proven experience in multivendor environments

CHANGING THE RULES WITH EXPERIENCE
& EXPERTISE
Long history of success
• 30 years in networking
• Fastest growing vendor since 2001
• #2 vendor in Enterprise Networking
Customer Intimacy
• 60% increase in networking-focused sales specialists
• 5,500 enterprise sales people with
Converged Infrastructure focus
• 5,000 certified network professionals*
Technical expertise
• 5,000 certified network professionals*
• 14,000 networking certifications
• Deep practices in network migration, unified
communications, and business transformation
Partner Ecosystem
• 40,000 networking partners
• Global coverage with sales, delivery and support
• Commitment to partner profitability and business
HP runs on
HP Networking
• HP networking infrastructure transformed to 100% HP
portfolio
• Support 300,000 employees plus partners & suppliers
* 60 certified master HP Networking specialists in Poland

HP achieves breakthrough: Data Centers now “Cisco-free”
– Less than one year to free six Data
Centers at the core from Cisco
– Trained Cisco engineers to Open
Standards networking in 4 days
– Zero downtime across 6 data centers
CASE STUDY: HP IT
– Zero downtime across 6 data centers
(2.4M sq ft of white space) - ~55acres
– 35% - 70% reduction in power
utilization
– 2X network performance
– $1B in annual cost savings

AGENDA

VIRTUALIZATION INCREASES HARDWARE UTILIZATION
Before
Virtualization
After
Virtualization
Virtualization enables consolidation of workloads from
underutilized servers onto a single server
to safely achieve higher utilization

VMOTION/LIVE MIGRATION – THE “KILLER APP”
WHAT IS REALLY REQUIRED?
Virtual Switch A
VLAN
100
VM
2
VM
10
VLAN
200
VM
20
VM
5
VLAN
100
VM
6
VM
50
VLAN
200
VM
60
Port Groups Port Groups Port Groups Port Groups
VM
1 Virtual Machines
Virtual NICs
Virtual LANs
VMware “Port Groups”
Server 1 Server 2
Virtual Switch A
802.1Q
Switch 1 Switch 2802.1Q
802.1Q
Virtual Switch B
Tagged Trunk
NIC1&2 NIC1&2
vSwitches
Virtual LANs
Physical NICs
Physical Switches
Policies
VM1
Ports 2&3Slot 1
Ports 2&3 Slot 1
Ports 2&3

Data CenterData Center
Core
DATA CENTER NETWORK DESIGN: TRADITIONAL VS. VIRTUALIZED
Web servers
v
v
FWFW
LBLB
IPSIPS
NetStreamNetStream
FWFW
LBLB
IPSIPS
NetStreamNetStream
Data CenterData Center
Core
DB servers
App servers
Collapsed Virtualized Design
WEB App DB WEB App DB
WEB App DB

VIRTUALIZATION DRIVES BANDWIDTH THROUGHPUT
VIRTUALIZATION: IMPACT ON THE NETWORK (GARTNER,2009)
Server Type # of
Physical
Servers
# of
Virtual
Servers
Server
Bandwidth
Rack
Bandwidth
Bandwidth
& Footprint
Delta
Rack Servers
• Single Quad Core
Xeon
• (10) VMs per Server
No Virtualization 36 0 300Mbps 10.8Gbps
Virtualized 36 360 3Gbps 108Gbps +900%
Virtualized 36 360 3Gbps 108Gbps +900%
Blade Servers
• Single Quad Core
Xeon
• 16 Blades per Chassis
• (10) VMs per Blade
• 3 Chassis per Rack
No Virtualization 48 0 300Mbps 14.4Gbps
Virtualized 48 480 3Gbps 144.0Gbps +900%

THE BIGGER PICTURE – MULTI-SITE EXTENSION
Core Core
A1 B1
?
Service
Provider
A2 B2
DC A DC B
Different
Location Cluster
Interconnection
Module
SAN SAN
?

STP Been Around for Years. Very
developed protocol
Slow Convergence time
Wastes Redundant Links
SPB/PBB
802.1aq/h)
IEEE solution
Leverages IS-IS as Layer 2 MAC-
in-MAC Learning
Manual implementation in
merchant silicon. Dynamic
aspect still being developed.
TRILL IETF solution
Based upon IS-IS MAC Learning
Version 1 ratified, Still working on
Multi-tenant
FabricPath Cisco Proprietary solution Cisco Nexus 7K Only
LARGE LAYER 2 SOLUTIONS
FabricPath Cisco Proprietary solution
Based upon IS-IS MAC Learning
Cisco Nexus 7K Only
Has significant differences from
the proposed TRILL standard
OpenFlow Open Standard mechanism
developed at Stanford University
and HP Labs
Early stages in development.
Holds significant promise!
VPLS MPLS based standardized
solution.
Requires label switched
infrastructure. Still developing
standardized support for multicast
HP Is a Standards Based Company!

LARGE LAYER 2 STANDARDIZATION DIRECTIONS
Bridge
VM
VM
Bridge
VM
VM
Bridge
VM
VM
Bridge
VM
VM
VM
Commodity of industry Some vendors
VM VM
Virtual Ethernet Bridge
(VEB)
MultichannelVirtual Ethernet Port
Aggregation (VEPA) Remote Replication
VM VM
EVB = VEB/VEPA +Flex-10 Port Expanders = VN-Tag Rip and Replace
Flex-10: Allocating 10G NIC/HBA to multiple VMs in 100k steps

WHAT IS INTELLIGENT RESILIENT FRAMEWORK (IRF)
Multiple devices are virtualized as a logical chassis-type device
=
Multiple physical box-type devices
Logical chassis-type device
=
+ =
Physical chassis-type
device 1
Physical chassis-type
device 2
Logical chassis-type
device

DATA CENTER SIMPLIFICATION WITH IRF
HPN Optimized 3-Tier to Simplified 2-Tier Network Architecture
Traditional
3 Tier Data Center
HPN Optimized
3 Tier Data Center
HPN Simplified
2 Tier Data Center
Higher port densities and IRF simplify DC network designs,
providing much better network performance for server virtualization (VMotion)
VMotion
IRFIRF
• Very simple to configure: few clicks or commands
• Across all layer: core, aggregation, edge
• 10 G

THE BIGGER PICTURE – MULTI-SITE EXTENSION
Core Core
A1 B1
?
Service
Provider
A2 B2
DC A DC B
Different
Location Cluster
Interconnection
Module
SAN SAN
?End-to-end
VPLS/MPLS*
* Same OS (Comware V5) is used across
whole family of networking systems

ULTRA RESILIENT DATA CENTER NETWORKS
TEST RESULTS WITH S12500/S5820X
Test Results
Scenario Failover Time
Link Aggregation:
Port removal/insertion
2 ms / 0.7 ms
Link Aggregation:
Board removal/insertion
2 ms / 1 ms
Demo
on HP
stand
Board removal/insertion
Chassis off/on 2 ms / 0.14 ms
Software Upgrade 2 ms
Best In Class Resiliency:
• No STP / RSTP / MSTP, No VRRP
• All Links Active
• 2 cores switching & routing at the same time

AGENDA
Hybrid Delivery: Traditional, Private, & Public Cloud

IDC TOP 10 PREDICTIONS FOR 2011
#9 – Service Providers Will Lead in the Emergence of the “Enterprise-Cloud”
Datacenter
© Copyright 2010 Hewlett-Packard Development Company, L.P.28 IDC, IDC Predictions 2011: Enterprise Server Market, #WC20110125, Jan 2011
the right partnerships will be critical
to success

THE CLOUD OPPORTUNITY FOR SERVICE
PROVIDERS
Content and
Application
Providers
SaaS providers, ISV,
business application
developers,
End-to-end
SLA
OSS
BSS
IT as a Service
Communications as a Service
Aggregation
End-users /
Customers
Network Operators
/ Service Providers
developers,
in-house developers
Business, Consumers
End-to-end
Security
Monitoring
&
reporting
Settlement &
charging
Multi-
channel
Retail App
Store
Wholesale
Enabler
Market
place
Messaging
Device
Management

IT as a Service
FLEXIBLE CLOUD OFFERINGS
Resellers
/ White
label
SaaS
Providers
or
Instant-On
Enterprises
Customers
or
End-users
OSS
BSS
IT as a Service
Single, easy to
use, services
portal
• A single portal for any service
• Aggregate valuable cloud services into bundles
• Provision, track, and monetize service usage
• Allow for ‘Hybrid Delivery’
SP’s OWN
CLOUD
SERVICE
SP’s OWN
CLOUD
SERVICE
End-to-end Security/ Quality ManagementEnd-to-end Security/ Quality Management
3
0
Comm. as a Service

HP Cloud Leadership
Powering the world's largest cloud infrastructures
3 most popular social media
properties in the U.S.
4 out of 5 of the world’s largest
search engines
150,000 user IaaS Cloud:
• Service on demand
• Predictable OPEX
Examples
© Copyright 2010 Hewlett-Packard Development Company, L.P.31 © Copyright 2011 Hewlett-Packard Development Company, L.P. HP Confidential.31
8 out of 10 of the world’s most
trafficked web sites
7 out of 10 of the world’s largest
cloud service providers
• Predictable OPEX
• Lower CAPEX
Large SAP SaaS Cloud:
• Up in 1 week
• Increased agility
• Unparalleled price/performance

AGENDA
Hybrid Delivery: Traditional, Private & Public
Cloud

• Everything and everyone’s connected
• Everyone expects immediate
gratification and instant results
• Business & IT one and the same
INSTANT-ON ENTERPRISE
• Business & IT one and the same
• Respond to continuous opportunity
and competition
• Anywhere, Any time, Any way

HYBRID DELIVERY IS THE FOUNDATION FOR
THE INSTANT-ON ENTERPRISE
FASTER REVENUE GROWTH
Business and IT aligned
INCREASED AGILITY
Respond to opportunity
immediately
immediately
INVESTMENT PROTECTION
Integrate traditional IT and
new cloud services
LOWER COST
Reduce CAPEX and OPEX
Traditional
Private
Public

CIO BARRIERS TO CLOUD ADOPTION
70% CIOS HAVE SECURITY
TOP OF MIND1
75% CIOS DEMAND HIGH SLA
GUARANTEES FOR PERFORMANCE
AND AVAILABILITY2
SECURITY AND COMPLIANCE
SERVICE LEVEL AGREEMENTS FOR
AVAILABILITY AND PERFORMANCE
AND AVAILABILITY
63% REQUIRE
INTEGRATION OF INTERNAL
& EXTERNAL SERVICES2
79% CONCERNED
ABOUT LOCK-IN2
Source: 1. Goldman Sachs Equity Research, January 2011; 2. IDC, Enterprise Panel Survey, November 2010
INTEGRATION ACROSS ENVIRONMENTS
OPEN AND FLEXIBLE DELIVERY

OPPORTUNITY FOR SERVICE PROVIDERS
BUILD on-premises
CONSUME
off-premises
TRANSFORM legacy
infrastructure and
applications and processes
MANAGE AND
SECURE across
legacy applications
and cloud assets
Help CIO to become builder and broker of services
AMZN
MSFT HP
BUILD on-premises
cloud services
off-premises
services securely
Network Operators / Service Providers

© Copyright 2010 Hewlett-Packard Development Company, L.P.37 © Copyright 2010 Hewlett-Packard Development Company, L.P.37
Henk Bruijns, EMEA SP Solution Consultant
HP Networking at PLNOG Conference
Warszawa, March 2011

PLNOG 6: Henk Bruijns - Enabling Cloud Providers with Converged Infrastructure

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